Unfortunately, affiliate marketing fraud in the online casino industry happens too often! Sometimes, betting frauds manifest as malicious but harmless activities like generating fake traffic and fake clicks to meet the criteria of the institution.

At other times, evil affiliates can also go as far as to effect transactions on stolen credit card information and create fake accounts to evade commission. How do you stop this from happening to you? That is precisely what this blog is about.

What is an Affiliate Marketing Fraud in The Betting Industry?

Affiliate market fraud detection is only possible when we have a clear idea about how it can be done in real life. To stay on top of any malicious member, it is essential to know the latest trends in the fraud industry.

Affiliate marketing fraud occurs when marketers engage in unfair practices to meet the company requirements or generate sales that have not been channeled organically. This way, the company does not receive any actual benefit from the payments made to this particular market and can even get wrapped up in lawsuits.

The list of affiliate marketing frauds is very long, but some of the most common ones are listed below.

Fake Clicks

Fake clicks or paid clicks are generated to give the illusion of conversion rates when, in reality, no conversion is happening. This means while the company sees that the resources employed by the market are working, they only get some players out of the whole set-up.

Fake Sales

Fake sales can be anything from manipulating data to straight-up using stolen credit card information to make small amounts of purchases under someone else’s identity. In such cases, it is also an additional identity theft, and the company may be blamed for both.

Artificial Traffic

Once again, traffic generated artificially through AI or paid viewers stays the same as willing customers. The best way to track this is by identifying unusual patterns of traffic when compared to other activity on the website or social media created by the market.

Commission Theft

When the affiliate marketer wants to earn money without giving the company its share, they employ shady methods. This is known as commission theft. It is one of the most direct ways of harming the company for which the marketer is working.

Top 5 Tips to Prevent Betting Frauds

Here are the steps you can take to ensure you don’t fall victim to betting fraud and can detect affiliate fraud early.

1. Closely Review Traffic Details

Review the traffic details of any social media platform or website routinely and block suspicious IP addresses.

Make a note of any unusual spikes or falls; if the traffic is inconsistent and the growth is not gradual, you can mark the process as a suitable old red flag. Organic users have a personality and will leave traces of their likes and preferences. If you can’t find any of that, your website is likely filled with proxy users.

2. Monitor Growth Trends

If your affiliate marketer is building a brand new website for your company in an organic way, the growth will start from the bottom and gradually rise to the top.

There will be transparency in their practices. Monitor the overall growth trend of the business you are getting from a particular market, and if you find it is stagnant with no actual results, it might be an indication of fraud.

3. Two-step Verification Before Payment

Block all salts of artificial or proxy users using a solid verification system when logging in. Not only must there be a username and a password, but also vital password questions and email or SMS verification. Most importantly, there must be a two-step verification done before payment is sanctioned both from the player and to the affiliate.

4. Set up Geo IP Analysis

The technique of reviewing the location of a user proves the authenticity of the user and blocks out fake profiles. This way, you can play a cold war against the practices of the unfair affiliate and force them to bring in genuine people.

As an affiliate-based betting company, you want your marketers to bring a wide selection of players worldwide. This will also ensure that all the players are not from a single geographic location.

5. Review the Net Profit from an Affiliate

Inconsistent growth is a big no-no in the betting affiliate marketing industry. Similarly, you might encounter a lot of positive numbers on the growth charts but realize you have yet to receive much profit from the marketer in question.

Review the net benefit your company has from collaborating with a specific affiliate. If there are more losses than gains, just let them leave.

Conclusion

Detect affiliate fraud early to cut your losses and move on toward genuine creators who want to do their best for the company’s benefit. If the affiliate marketer has any existing platforms, review them closely with the help of the tricks listed above so that you don’t fall prey to any unfair practices.